To protect your name and brand, you will need to register a trade mark with the New Zealand Intellectual Property Office (IPONZ). This article will discuss how you can register your business name and why protecting your business name and brand is essential.
Is it important to trademark your business name?
Protect Sales: Registering your business name for a trademark protects your sales by preventing consumer confusion. For example, if another company uses the same or a similar name to yours and sells a similar product, customers might think they’re buying from you instead of your competitors.
What happens if you dont trademark your business name?
If you do not register your trademark, you will have legal rights only within the geographic areas where you operate. This means you may be able to stop a subsequent user of the mark, even if it is a bigger company, from using the mark in your geographic area only.
How much does it cost to trademark a name in NZ?
What: The Intellectual Property Office of New Zealand (IPONZ) has made changes to fees for trade marks and patents. Trade mark application fees have gone down from $150 per class to $100.
How do I protect my business name NZ?
Registering a trade mark is the best way to protect your company, brand and reputation.
Apply for a trade mark
- Search for competing trade marks.
- Consider an initial assessment.
- Determine the trade mark type.
- Decide the owner.
- Work out the specification.
- Become a registered user.
- Application process.
- Next steps.
How do I protect my business name?
Trademark. A trademark can protect the name of your business, goods, and services at a national level. Trademarks prevent others in the same (or similar) industry in the United States from using your trademarked names.
Do I need to copyright my business name?
You certainly don’t have to register the copyright and trademark your company’s name or logo. In the United States, you own the copyright as soon as you put original work on a piece of paper or computer drive, and you win a trademark as soon as you use your name and logo for marketing your business.
Can I run a business without a trademark?
Having an officially registered trademark for your business is not actually a legal requirement. … However, if you do not have a registered trademark, the legal position is that you do not have good legal rights to your name or brand. You may not even own your name or your brand.
Can you have a brand without a trademark?
You can sell products or offer services in the United States without having a registered trademark. … There are several reasons why registering your trademark is a good idea.
Do I really need a trademark?
It does not matter whether you’re selling products or services under your business’ logo and name — a trademark can be essential. If you’re conducting operations as a business, you should be looking into whether or not you should be registering a trademark before doing so.
How do I protect my business name and logo?
If you want to protect your brand identity you have to register a trademark for your company name, logos, and slogans. By using the trademark symbol, you notify other people that products they use are your property. In order to prevent unauthorized use of your mark by third parties, you have to choose a strong one.
How long does a trademark last NZ?
A trade mark registration can be renewed every 10 years with the payment of a renewal fee.
Can you trademark a name already in use?
A registered trademark offers legal protection to unique logos, designs and names your business uses. You can’t file to register a trademark that someone else is already using if they used the trademark first.